Before a single ad gets made, you see the thinking behind it. Who it's for, what it's betting on, and what we ruled out.
Who the ad is for and the reason to buy it leans on.
What could go wrong, said up front.
The idea we passed on, and why we passed.
Same audience, same few concepts, and the cost of each new customer keeps climbing. Most brands respond by making more versions of the same idea. Meta's ad system often groups near-identical versions together and treats them as one ad.
What you need is new ideas, picked for a reason.
We go through your reviews, surveys, and ad account to find the buyers your ads aren't talking to yet.
Each concept comes with a written strategy covering the audience, the angle, the risk, and the runner-up we rejected. Nothing gets produced until you approve it.
We make concepts that are different from each other and track what wins. We also keep a running record of why, so each round starts smarter than the last.
We ran this on Richcrest itself and left the gaps in.
For ecommerce brands who can't produce creative fast enough to keep testing what converts, unlike AI ad generators that skip straight to output, Richcrest argues the strategy first, then directs the AI to execute it, so every creative choice has a stated reason behind it.
It names a bottleneck this buyer really has. It also sets itself against the option they've probably already tried, self-serve AI generators, and not traditional production, which they've likely priced out already. The main emotion is trust, because the real question is whether they can defend this spend and this vendor.
The position is argued, not proven. Confidence only moves to HIGH once there's a produced example this exact buyer would recognize as built for them.
"A repeatable creative department." We rejected it because it implies team capacity we don't have yet, and a sharp buyer would ask about that.
Sample review, not a client. We wrote it for two demo products, a pair of headphones and a sneaker, to show what a review and the ads that come out of it look like for a product brand.
Product first, price never. One spotlight, no price on screen, so the product carries the frame.
If the product can't carry the ad alone, it ends up reading like a spec sheet.
Trust, built through a first-person, unpolished reaction, talking straight to camera.
Too much studio polish makes the review feel staged, and that kills the trust it was meant to build.
Ecommerce brands doing $5M to $25M a year and running paid social. You probably need us if the same ads have been live for weeks, your cost per customer keeps rising, and your team can't turn out new concepts as fast as you'd like to test them.
What goes into your ads and why, plus making sure each ad matches what your page promises. That's where we move the numbers.
We don't run your budget, build your site, or set your prices. If the problem is there, we'll say so.
A 2-week paid pilot with one strategy review and a first set of concepts. You get to see the thinking and the work before you commit to anything bigger.
Book a call →You work directly with me, not a junior account manager. I write the argument for every concept, and I'm the person you talk to.
Send us your store and we'll email you to set up a call about a 2-week pilot.